Kopi Luwak Coffee: Market Outlook & Growth 2024-2028

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London, United Kingdom – The Kopi Luwak Coffee Market is set to expand significantly, with a projected market size of $9.66 billion by 2028, representing a compound annual growth rate (CAGR) of 5.4%. This growth is attributed to the rising tourism in Indonesia, with North America expected to lead in market share. The latest report from The Business Research Company provides a comprehensive analysis of market trends, size, and global forecasts, featuring key players like The Kopi Luwak Coffee Company, Lavanta Coffee Roasters Inc., Vinacafe Bien Hoa, Wild Gayo Luwak, and Mandailing Coffee Ltd.

Kopi Luwak, renowned for its unique production process involving coffee beans consumed and excreted by the Asian palm civet, has gained popularity for its exotic flavor and perceived health benefits. The market report categorizes the global market by product (Raw Coffee Beans, Cooked Beans), coffee feed type (Arabica, Robusta, Liberica), and distribution channel (Online Sales, Offline Sales) across various regions.

Key Data Overview:

CategoryDetails
Market Size by 2028$9.66 billion
CAGR (2024-2028)5.4%
Key Drivers– Rising tourism in Indonesia
– Growth of online sales channels
– Increasing demand in the cafe segment
Impact of COVID-19– Affected production, consumption, and international trade
– Shift towards lower-priced coffee brands
Regions of Interest– North America (expected to lead in market share)
– Asia Pacific (notably Indonesia, for its natural habitat and production)
Market Segmentation– Product: Raw Coffee Beans, Cooked Beans
– Coffee Feed Type: Arabica, Robusta, Liberica
– Distribution Channel: Online Sales, Offline Sales
Key Players– The Kopi Luwak Coffee Company
– Lavanta Coffee Roasters Inc.
– Vinacafe Bien Hoa
– Wild Gayo Luwak
– Mandailing Coffee Ltd.
Notable DevelopmentsINDOxyz by Snoop Dogg, targeting the premium coffee market, including Kopi Luwak in March 2023
Forecast Period2024 to 2028

Market Trends and Drivers

Several factors drive the market, including the growth of online sales channels and the dominant cafe segment contributing to market revenue. Increasing tourism in Indonesia is identified as a key market driver, with the Indonesian government estimating approximately 7.4 million foreign tourist arrivals in 2023. This influx is expected to boost demand for Kopi Luwak coffee, further fueling market growth.

Impact of COVID-19

The global coffee market, including Kopi Luwak, felt the impact of the COVID-19 pandemic on production, consumption, and international trade. The pandemic led to reduced household incomes and a shift towards lower-priced coffee brands, impacting the demand for premium coffee like Kopi Luwak. However, the market displayed resilience, with segments such as cooked beans and online sales experiencing substantial growth due to consumer preferences for fresh coffee and convenient shopping experiences.

Regional Insights

The Asia Pacific region, particularly Indonesia, is a significant market for Kopi Luwak coffee, given the natural habitat of Asian palm civet cats. Efforts to expand coffee estates and produce Kopi Luwak in a more humane and quality-oriented manner have been noted in the region. Meanwhile, North America is expected to grow rapidly, driven by a robust luxury goods market and consumers’ willingness to pay a premium for unique products like Kopi Luwak coffee.

Competitive Landscape

The market report provides a detailed analysis of major vendors in the global Kopi Luwak coffee market, highlighting their product offerings, business strategies, and recent developments. Notably, in March 2023, American rapper and entrepreneur Snoop Dogg launched the INDOxyz premium coffee brand, sourcing coffee from regions renowned for producing the best Arabica and Kopi Luwak coffee.

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