Turkey – The global coffee market, valued at $126 billion in 2023, is on a robust growth trajectory, projected to reach $158.89 billion by 2028. This surge is largely driven by increased worldwide coffee consumption. As reported by Mordor Intelligence, Turkey’s Anisah Coffee is emerging as a significant contributor to this growth.
Yusuf Islam Atmaca, CEO of Anisah Coffee, states that their daily production has exceeded 3.5 tons. The company’s facilities, sprawling over 5,000 square meters and equipped with cutting-edge technology, boast a processing and packaging capacity of 4 tons daily. This expansion signifies a growing opportunity for local brands like Anisah Coffee to innovate in the coffee sector.
Atmaca highlights their dedication to industry innovation, focusing on new flavors and products for coffee enthusiasts. Anisah Coffee’s recent marketing efforts have notably reduced the cost per cup of their filter coffee, making it a more affordable option for home consumption without compromising quality.
The industry’s growth is propelled by factors such as the demand for certified coffee products, advancements in production technology, and changing consumer preferences. The rise in certified coffee demand, driven by consumer concerns for social, environmental, and economic sustainability, is significant. Certifications from organizations like UTZ, Fair Trade, Rainforest Alliance, and USDA Organic assure ethical production and product reliability.
In the global landscape, Anisah Coffee stands alongside industry giants like Nestle, JM Smucker Company, Kraft Heinz Company, and Starbucks Coffee Company. These companies, including Massimo Zanetti Beverage Group and Tchibo GmbH, are expanding their market presence through innovations and strategic partnerships.
The European market, particularly in Germany and the UK, significantly contributes to global market growth due to high coffee consumption and advanced brewing technologies. The Asia-Pacific region also shows promising growth, especially in emerging economies like India and China, propelled by urbanization, rising incomes, and increasing awareness of coffee’s health benefits.
In summary, the coffee market is set for substantial growth, driven by various factors, from evolving consumer tastes to technological advancements. Anisah Coffee, leveraging these trends, is poised to impact the industry’s expansion and innovation significantly.