Istanbul, Turkey — Amidst Turkey’s economic and social evolution, coffee shops have emerged as a dynamic force in the food and beverage industry, now representing 15% of the market. This surge aligns with increased dining and leisure expenditure, signaling the industry’s adaptability and growth.
Dealer, a leading rental and retail services consultancy, reports that Turkey’s food, beverage, and tourism expenditures have exceeded $35 billion. Coffee shops make a notable contribution of $5.2 billion, highlighting their growing popularity and market impact. These establishments have become particularly appealing to the youth, serving as essential social venues. This is evident from the presence of 37 chain brands and over 2,500 branches nationwide. Despite economic challenges, the sector remains resilient, with new and established players innovating strategies for sustained growth.
Yahya Pulat, Founder of Dealer, underscores the market’s dynamism, pointing out the challenges and opportunities for industry players. From staffing to menu modifications, businesses are constantly evolving to foster growth. Pulat also notes the significance of franchising, which offers entrepreneurs a gateway to the market via well-established brands.
Projected to reach $10.3 billion by 2027, the broader Turkish food service market is influenced by diverse cuisines, changing lifestyles, and a thriving tourism sector. The cultural emphasis on communal dining and the rise of working households, particularly in urban areas like Istanbul, bolsters this sector. Additionally, the advent of food delivery services and cloud kitchens, accelerated by the COVID-19 pandemic, has reshaped the market landscape.
In summary, Turkey’s food and beverage sector is transforming, with coffee shops playing a key role. This shift reflects changing consumer behaviors and the market’s agility in adapting to new economic and social realities.